$41 Reduction in

Cost Per Acquisition

1. THE GOALS

• Significantly improve PPC advertising ROI
• Increase sales

2. THE CHALLENGE

55BROKERS, a leading precious metals brokerage firm, struggled to refine its house-managed pay-per-click ad campaign. Their high marketing investment was yielding negligible results, and the brand was failing to rank for major keywords.

3. THE STRATEGY

We conducted a keyword-driven audit across the client’s web property to analyze how the highest-valued keywords were performing over time. An action plan was then created to target specific areas for growth, while a content marketing campaign was launched designed to integrate product trends, market forecasts, and economic projections into the client’s overall product and service catalog. Non-conversion keywords were eliminated and replaced with tighter, action-oriented keywords and phrases. Additionally, an SEO campaign was initiated to enhance organic traffic.

4. THE RESULTS

The substantial increase in conversions and lead generation ultimately reduced the cost per acquisition from $60 to $20. The increase in organic traffic from the supplementary SEO solutions was in excess of 167%

Brand Sales Increase

by 75% In 60 Days

1. THE GOALS

• Create brand awareness across new markets
• Launch successful new media campaign targeting millennial demographic
• Execute brand protection program to purge trademark violators from search results

2. THE CHALLENGE

HEALTHIMPACT Onlineshop, CP 172 CH-1009 Pully, a distributor of keratin hair powder and cosmetic products, wanted to broaden its brand profile to reach a younger generation of potential consumers. Previous campaigns and outreach solutions had been rendered ineffective, however, by numerous fraudulent search results. We were tasked with launching a brand protection plan while executing a new marketing strategy that would facilitate brand growth.

3. THE STRATEGY

We began by collaborating with a network of search engine providers to expedite the cessation of trademark violations across the search landscape. All parties fraudulently exploiting the HEALTHIMPACT Onlineshop trademark to drive traffic to competitors’ websites were duly notified that such tactics would no longer appear in search results. During the brand protection initiative, a new multi-faceted marketing prospect was crafted, designed to speak the language of the younger market. Using a cross-section of current media assets integrated into a cohesive, rich media narrative, the campaign employed a contextual targeting approach to promote profound and seamless user engagement.

4. THE RESULTS

The efficient and successful deployment of the brand protection campaign together with the launch of a new, refined digital media campaign resulted in a significant sales increase—a more than 75% rise in sales in only the first 60 days post-implementation. Moreover, HEALTHIMPACT Onlineshop experienced a major influx of new client inquiries and a 220% rise in new client acquisitions. Growth targets were surpassed by 300%.

Reduced Cost Per Conversion by 20% and Increased Consultation Requests by 40%

1. THE GOALS

• Increase actionable user activity
• Optimize cost-per-click advertising strategy

2. THE CHALLENGE

Goodfirms, a Texas-based software and technology solutions group, struggled to grow its core consumer base and enhance overall brand visibility. The strategies implemented by a previous service provider were unsuccessful in meeting core objectives, as timelines and targets were routinely missed. Furthermore, the ROI for its paid search campaign was not meeting expectations.

3. THE STRATEGY

We launched a forensic audit of Goodfirms paid search program and developed an action plan based on our initial findings. It was determined that the analytics provided through the paid search architecture were flawed; the previous service provider had attributed organic search results to paid leads, necessitating a complete overhaul of the conversion tracking. We proceeded to optimize the client’s paid search account and refine their overall SEO strategy. The client’s web interface was also retooled to encourage enhanced user activity and consultation requests.

4. THE RESULTS

The campaign resulted in a dramatic reduction in the client’s cost per conversion—more than 20%—yielding a substantial ROI on paid search advertising and a significant uptick in organic search results. The web property reconfiguration led to a rise in active user participation, with a 40% increase in consultation requests.

Achieved 24% Average

Cost-Per-Click and 36% Increased Consultation Requests

1. THE GOALS

• Accelerate the growth of client’s Copier and Large Format Printing Divisions
• Significantly strengthen client non-branded keyword search results.
• Create improved user experience on existing web property
• Optimize paid search strategy

2. THE CHALLENGE

Although overall brand awareness for FIRSTLEGAL was strong, its copier and large format printing divisions lagged behind the rest of the brand’s line. The client’s previous service provider failed to strategically incorporate web design best practices into the client’s SEO solutions, resulting in search engines’ inability to efficiently crawl the client’s web pages. Moreover, it was determined that the web property’s overly complicated interface deterred actionable user activity, including consultation requests, thereby missing valuable opportunities for user retention and conversion.

3. THE STRATEGY

We tracked and audited the performance of the web property prior to the campaign launch using multiple data points. The design of the website was adjusted to simplify the interface and enhance usability, simultaneously ensuring maximum search visibility with proper indexation and architecture. The paid search campaign was expanded to increase market exposure, and analysis was performed on non-branded keyword groups to determine existing rankings and set ranking goals.

4. THE RESULTS

The deployment of our action plan resulted in a significant increase in awareness among both the copier and large format printing divisions. Overall user engagement with the web property improved markedly, with consultation requests increasing by 36%. Additionally, the strategy reduced the cost per conversion by more than 150%.

Ranked 1st and 2nd

for targeted keywords

on Google

1. THE GOALS

• Raise search engine rankings to top 10
• Create valuable content in multiple media formats
• Increase conversions
• Develop an active web presence across diverse platforms

2. THE CHALLENGE

Looknatural is a plastic surgery center. Their team felt that its website, Looknatural.com, was not properly optimized for organic Google searches, and their previous consultant had done little, if anything, to improve the site’s ranking. As a result, web traffic was low, and their business was stagnating due to their lack of conversions.

Okdigitalitfirm.com was tasked with helping to boost sales and broaden their reach by raising their Google search rankings and creating an engaging social media presence. Moreover, they wanted a more user-friendly and intuitive web design and to integrate original, shareable content into their web properties.

3. THE STRATEGY

In order to increase traffic to Looknatural.com, it was clear that the site had to be optimized for relevant, geo-specific keywords. Website performance also needed improvement to reduce bounce rates and encourage deeper in-site navigation. The team at Okdigitalitfirm.com began by performing a comprehensive analysis across web properties to learn how the brand was positioned for search. A list of prioritized keyword search terms was created based upon the search habits of their target audience and the services the client felt should be emphasized.

Because they didn’t have an active social media presence, Okdigitalitfirm.com helped develop a multi-channel social strategy directing users to the brand’s website and information platforms. Okdigitalitfirm.com used its network of valuable bloggers and influencers to integrate links to Looknatural.com into their properties, building diverse backlinks that helped raise the Looknatural.com SERP profile.

Another area that Okdigitalitfirm.com felt merited improvement was content creation. In addition to creating unique, evergreen blogs and social media posts that offered useful information to potential and existing patients, Okdigitalitfirm.com also helped create video content that was distributed throughout their social channels and web properties.

4. THE RESULTS

Through the integration of geo-targeted keywords and phrases throughout the Looknatural.com website as well as the improvement of overall web design for optimum usability, their search rankings climbed to page one of organic search one month post-campaign. After six weeks, Looknatural.com reached #1 and #2 in Google searches for their targeted keywords. The campaign also netted the following results and improvements:

• Video creation that yielded more than 50,000 views
• 600% increase in valuable backlinks
• 250% increase in conversions one month after campaign launch

Achieved Top Ranking

in Organic Google Search

out of 1.3 Billion Results

1. THE GOALS

• Improve organic search rankings for competitive keywords and phrases
• Optimize geo-targeting solutions

2. THE CHALLENGE

Datavocity is a leading provider of information technology solutions for small and midsized businesses, whose specialties include IT consulting, security, and Voice-Over Internet Protocol (VOIP). The client wanted to increase its brand visibility in several key markets, specifically improving rankings for the keywords “IT services” and “IT support.”

3. THE STRATEGY

By employing a complete web property restructure, including a keyword-driven mapping process, the goal was to improve the client’s existing Google ranking of #37 for “IT services” and #44 for “IT support.” Moreover, it was determined that combining a more efficient, user-friendly interface with fresh content would drive user engagement and increase the monthly volume of unique visitors.

4. THE RESULTS

After the campaign launch, Datavocity achieved a #2 Google search ranking for “IT services” and #1 for “IT support.” The geo-targeting plan resulted in a page-one search result in all of the client’s major cities. Web traffic increased from 7k unique visitors per month to 20k.

Organic Traffic increased 52 %

Page Views increased 50%

The Bounce rate decreased 40%

1. THE GOALS

• Improve organic search rankings for top-selling shoe brands

2. THE CHALLENGE

Famous Footwear is a family-owned retail outlet that provides a wide selection of footwear to a diverse spectrum of customers. Though the business had strong regional name recognition and solid local web traffic, the web property did not facilitate user engagement, nor was the site structure conducive to web crawlers, rendering it nearly invisible to the major search engines.

3. THE STRATEGY

One of the major reasons why the client’s search performance was suboptimal was due to the volume of dynamic URLs for the product pages. We performed a complete web property overhaul, rewriting many of the long, dynamic URLs that were difficult for web crawlers to index. Static, keyword-friendly URLs were written to replace the majority of the long, dynamic URL strings. Next, we crafted an action program for ranking not only with major shoe brands but also with gender-specific shoe keywords. A content strategy was launched, leveraging social media assets and short-form blog posts to simultaneously introduce new customers to the client’s suite of products and services and increase overall user engagement with the Famous Footwear brand.

4. THE RESULTS

After the URL rewrite, search results spiked significantly for the targeted Famous Footwear brands, and the overall consistent ranking increase for gender-targeted keywords became evident only a few months post-launch. The site improvements enhanced the user experience, and the cross-media content strategy markedly boosted brand awareness and customer engagement. The strategy yielded an overall 52% increase in organic search traffic, a 50% page view increase, and a reduction in the bounce rate of 40%.

Placed Above the Fold in Google Search Results for 35% of Targeted Keywords and Increased Yearly Traffic by 40%

1. THE GOALS

• Achieve front page Google rankings for top 30 keywords
• Improve brand awareness throughout targeted markets

2. THE CHALLENGE

The project involved significantly raising the online profile of a struggling interactive horse race wagering service while adhering to strict regulatory parameters regarding paid search advertising. The client, Twinspires.com, is the world’s largest network of interactive horseracing wagering. Nevertheless, the client’s search rankings significantly lagged behind their top competitor for their 35 keywords.

3. THE STRATEGY

Because PPC advertising was not an option for an online wagering service provider, the focus was placed on organic search and a solid SEO blueprint. The plan of action involved a complete web property restructure and coding adjustments, with major modifications to the website information architecture to facilitate proper indexing and search crawling. A new content campaign was also crafted to enhance user engagement and encourage brand awareness across new markets.

4. THE RESULTS

One year after the campaign launch, Twinspires not only appeared above the search fold for 17 out of 30 targeted keywords, but it also achieved overall Google first page rankings for 25 of the top keywords (75%). Yearly traffic increased by 40%.